Privacy Policy

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Last updated: 29 September 2026

Mike Parsons Coaching and The Affordable PT respect your privacy and are committed to protecting your personal information.

This privacy policy explains what information we collect, why we collect it, how we use it and the rights you have regarding your personal information.

1. Information we collect

We may collect personal information that you provide to us when you enquire about our services, complete an online form, become a client or otherwise contact us.

This may include:

• Your name
• Email address
• Telephone number
• Information you provide about your fitness goals and training preferences
• Information relating to the services you are interested in
• Information required to provide personal training or coaching services

Where appropriate for providing fitness or personal training services, we may also ask you to provide relevant health or medical information. Where special-category health information is processed, we will ensure that an appropriate lawful basis and condition for processing applies.

2. How we use your information

We may use your personal information to:

• Respond to enquiries about our personal training and coaching services
• Contact you after you submit an enquiry through our website, Facebook, Instagram or Meta advertising
• Arrange consultations or personal training sessions
• Provide and manage our coaching services
• Communicate with existing clients about their training
• Maintain appropriate business and financial records
• Send marketing communications where we have an appropriate lawful basis to do so

3. Our lawful basis for using your information

Depending on why we are using your information, we may rely on:

• Consent — where you have specifically agreed to us using your information for a particular purpose.
• Contract — where processing is necessary to provide a service you have requested or to take steps before entering into a contract.
• Legitimate interests — where it is reasonably necessary to operate and develop our business, respond to enquiries or communicate with customers, provided your rights and interests do not override those interests.
• Legal obligation — where we are required to retain or use information to comply with the law.

4. Enquiries through Facebook and Instagram

If you submit your details through a Facebook or Instagram lead form, we receive the information you choose to provide, which may include your name, email address, telephone number, preferred training times, fitness goals and when you would like to start training.

We use this information to respond to your enquiry and discuss the personal training or coaching services you have expressed an interest in.

5. Sharing your information

We do not sell your personal information.

We may use trusted service providers to help us operate our business, such as website hosting, email, customer-management, payment, booking, coaching or advertising platforms. These providers may process personal information on our behalf.

We may also disclose information where required by law.

6. How long we keep your information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet any legal, accounting or reporting requirements.

Information relating to enquiries that do not become clients will be reviewed periodically and deleted when it is no longer reasonably required.

7. Your rights

Depending on the circumstances, UK data-protection law gives you rights regarding your personal information. These may include the right to:

• Request access to the information we hold about you
• Ask us to correct inaccurate information
• Ask us to delete your information in certain circumstances
• Ask us to restrict how your information is used
• Object to certain uses of your information
• Request transfer of your information where applicable
• Withdraw consent where we rely on consent

To exercise your rights, please contact us using the details below.

8. Marketing

Where we send direct marketing communications, you can ask us to stop at any time by contacting us or using any unsubscribe option provided.

9. Security

We take reasonable steps to protect personal information from unauthorised access, alteration, disclosure or loss.

10. Contact us

If you have any questions about this privacy policy or how your personal information is handled, please contact:

Mike Parsons Coaching / The Affordable PT
Cardiff, Wales
Email: mikeparsonscoaching@gmail.com

11. Complaints

If you have concerns about how your personal information has been handled, please contact us first so we can try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK regulator for data protection.

Information Commissioner's Office